PlanRadar GmbH

PlanRadar GmbH, a tech startup based in Vienna, Austria, offers a SaaS platform for digital documentation and communication in construction and real estate projects. Founded in 2013, it has grown to employ over 200 people. Key clients include STRABAG, CBRE, and Vinci.

Job Position

UI/UX Designer, SM Visual designer

Team structure

Design Team, in collab with Marketing, WebOps Team

More than 28 Landing pages were updated for the DACH region for Desktop and Mobile versions.

Challenge

Update the design for the main Landing Pages of the Company maintaining the Brand guidelines such as colours, logo elements, shapes and information in a more clean way to improve readability and make it more interesting. Also finding a way to differentiate the different categories inside the Product like solutions and platform capabilities.

Process

To thoroughly understand user needs and pinpoint areas for improvement, we initiated the project with a focus on different areas:

  • identifying user pain points,

  • analysing which sections of the product detail page (PDP) received the most user interaction,

  • offering insights into effective and ineffective elements, and understanding the typical user journey,

  • analysing of competitors and best practices.

Solution

Visually, a key concept was integrating the logo's shape into the heading design, while diverse section styles such as boxes, lists, and slides highlighted relevant information dynamically. New web elements were introduced to increase white space and clarity in the user journey. The Design System was updated with new elements. We employed a minimalist approach to ensure a clean, user-friendly experience that emphasizes essential content and functionality, minimizing distractions.

 

Other Internal Projects

Other responsibilities were to conceptualise a newsletter by adhering to branding guidelines and considering the target audience, resulting in visually engaging graphics and an optimised layout for readability and user engagement. The Customer Stories landing page was also one of the interesting projects I worked with the Marketing team, where the ideas was to showcase projects using the PlanRadar product and redesigned the article page to better organise industry-specific articles by specialists. Additionally, to enhance visibility across LinkedIn, Facebook, and YouTube, we updated event banners and other important posts in various languages, ensuring consistency with brand specifications.