b2match GmbH

b2match GmbH is a Vienna-based company specializing in event management software to facilitate business matchmaking. It has been operating for over 10 years and employs around 20 people. The company is headquartered in Vienna, Austria, and counts the European Commission, Chamber of Commerce, and the Austrian Research Promotion Agency among its most important clients.

Job Position

UI Designer, Visual designer

Team structure

Marketing and Communication, in collab with WebOps Team

Enhanced the b2match website's user interface, improving readability and overall user experience through new layouts, web elements, and color combinations.

Challenge

Enhance the company's website by updating its look and feel, including the use of imagery and animated videos that align with brand colors. Develop a clean, and professional design. 

Solution

By changing the user interface for better readability, to improve the overall user experience. New layout, web elements, iconography and color combination were created. These changes created a user-friendly, engaging site, improving the overall navigation.

 

Corporate Video

For the b2match Corporate Video, I collaborated closely with a film production agency to ensure a high-quality and engaging final product. My contributions included capturing detailed screen recordings that effectively showcased the platform's features and functionalities. Additionally, I selected and integrated suitable music to enhance the video's emotional appeal and maintain viewer interest. I also worked on animations, adding dynamic visual elements to explain complex concepts clearly and engagingly. Furthermore, I curated and incorporated relevant images to visually support the narrative and highlight key aspects of the b2match platform.

 

Social Media & Print

I was responsible for creating visual content tailored for various social media platforms, particularly for recruiting, life in the company, and events. Collaborating with the Marketing team, I also designed visually appealing materials for physical printing, including a page layout for magazines, corporate postcards, and wall decorations for events.